Hi! This is Yi Wang

YI WANG

Creative product Designer based in brooklyn

About me

Making complex feel simple, and simple feel human.

What I do

Designing across AI products, UX systems, and visual brand storytelling.

My background

Through work in startups, studios, and digital platforms, I designed products from AI analytics tools to e-commerce and media platforms.

My approach

I design clarity within complex systems. Through research, systems thinking, and visual storytelling.I create intuitive interactions and cohesive product experiences. Accessibility and inclusive design guide how I build digital products for diverse abilities and contexts.

experience

Selected Works

See all works

ShowStop AI

COFE+ APP

UIUX/Visual System

2024

Designer and Director Assistant

CCTV Documentary

Co-developed visual storytelling for international documentary series. Facilitated cross-cultural collaboration and visual research. Contributed to content optimization for global audiences.

2025-Now

Product Designer

ShowStop

Led UX for an AI-driven trend discovery platform. Built cohesive design system and browsing architecture. Reduced planning friction through structured content workflows.

2025-Now

Product Designer

YNYG

Led brand identity and product direction for a lifestyle accessories label. Developed visual system, packaging, and campaign strategy across digital and physical touchpoints. Aligned brand narrative with product positioning and e-commerce growth.

2022-2023

Designer

YZONE CREATIVE STUDIO

Created branding systems across apparel and retail campaigns. Supported product launches with cohesive visual direction.

2020-2024

UI/UX Designer

Huangshan Huadu Media Design

Designed user-centered tourism content systems. Translated audience research into wireframes and visual strategy. Improved user acquisition through targeted digital campaigns.

career

2025-Now

Product Designer

ShowStop

Led UX for an AI-driven trend discovery platform. Built cohesive design system and browsing architecture. Reduced planning friction through structured content workflows.

2025-Now

Product Designer

YNYG

2024

Digital Designer

CCTV Documentary

Co-developed visual storytelling for international documentary series. Facilitated cross-cultural collaboration and visual research. Contributed to content optimization for global audiences.

2020-2024

UX Designer

Huangshan Huadu Media Design

Designed user-centered tourism content systems. Translated audience research into wireframes and visual strategy. Improved user acquisition through targeted digital campaigns.

2022-2023

Visual Designer

YZONE CREATIVE STUDIO

Created branding systems across apparel and retail campaigns. Supported product launches with cohesive visual direction.